Contents
Preface and acknowledgments xv
List of contributors vii
PART 1: RETAIL FORMS, FORMATS, ORGANISATION, AND CLASSIFICATION
1.1 Retail definitions, functions and channels, and controversies
Classifications, typologies, and ownership in retailing 3
Camal Gallouj
From multichannel to omnichannel retailing 12
Huan Liu and Peter C. Verhoef
Livestreamers and e-commerce: characteristics and challenges 18
John R. Bryson and Yinghao Zhang
Misconceptions and myths about retailing 21
Faiz Gallouj and Camal Gallouj
Phygital retail: the convergence between physical and digital 27
Cristina Mele and Tiziana Russo Spena
Retailing: definition and functions 31
Camal Gallouj
The theories of marketing channels 37
Marc Filser
(The) worlds of retailing 41
Camal Gallouj and Souheila Kaabachi
1.2 The diversity of retail institutions
Corners, shop-in-shop, and store-within-a-store 46
Alexander Rosado Serrano and Antonio Navarro Garcia
Dark stores 50
Aaron Shapiro
Drive: between store and warehouse 52
Dany Vyt and Magali Jara
E-commerce, digital commerce, and online shopping 56
Fiona Ellis-Chadwick
From individual stores to clusters and commercial complexes 61
Camal Gallouj
Non-store-based retailing: a synthesis 65
Faridah Djellal, Camal Gallouj, and Faiz Gallouj
Pop-up stores, temporaries, and ephemerals 73
Mark S. Rosenbaum
Q-commerce: characteristics and challenges 75
John R. Bryson
Retail kiosks and automatic vending machines 78
Florence Rodhain and Camal Gallouj
Store-based retail institutions: a synthesis 82
Faridah Djellal,Camal Gallouj, and Faiz Gallouj
Urban and open-air markets 89
Nathalie Lemarchand
1.3 Retail sub-sectors and specific markets and offers
Airport retailing 91
Paul Freathy
The automotive after-sales market: parts sales, repair, and servicing 94
Sascha Bopp and Saida Gallouj
Charity retailing 101
Nicholas Catahan, Neil Robinson, and Crispin Dale
Farm retailing 104
Paul Freathy
Fashion retailing 106
Patsy Perry
Retailing in hospitals vs. hospitals in retailing 111
Camal Gallouj, Naila Gallouj, and Florence Rodhain
Luxury retailing: channels and distribution modes 118
Michel Chevalier and Michel Gutsatz
Retail gasoline markets 124
Michael D. Noel
Tourism shopping and retailing 127
Nathalie Lemarchand
The worlds of retail pharmacies and their evolution 129
Walter Bataglia, Camal Gallouj, and Samira Guennif
1.4 Franchise, franchising, and the mall
Conflicts and conflicts management in franchising networks 137
Aveed Raha
Franchising 141
Rozenn Perrigot
Management of franchise chains 145
Rozenn Perrigot
Relationship governance in franchising 147
Nabil Ghantous
The shopping mall and its customers 150
Camal Gallouj, Pradeep Kautish, and Arpita Khare
Theories of franchising: theories for franchising 155
Camal Gallouj, Mourad Chouki, and Celine Viala
The ups and downs of shopping mall: A historical evolution 157
Karine Picot-Coupey and Nina Krey
PART 2: RETAIL HISTORY, RETAIL ECONOMICS, STRATEGY, AND PERFORMANCES
2.1 Retail history, retail in history
Clarence Saunders, the Piggly Wiggly saga, and self-service 164
Camal Gallouj and Faiz Gallouj
Daily markets in the Middle Ages 167
Isabelle Theiller
The history of cross-border shopping 170
Sarah Elvins
The history of department stores 173
Sarah Elvins
Ibn Khaldun, retailing, and the retailer 178
Faiz Gallouj and Camal Gallouj
The invention of the shopping cart 181
Catherine Grandclement
Mail order and distance selling 183
Christine Liefooghe
Merchants and the sacred: Jesus' cleansing of the Temple 188
Florence Rodhain
Retailing in France before 1850 191
Luc Marco
Retailing in the UK between 1700 and 1850 195
Ian Mitchell
Shops, shopkeepers, and shopping streets of ancient Rome 198
Rhodora G. Vennarucci
Supermarkets: origin and developmental milestones 201
Camal Gallouj and Faiz Gallouj
2.2 Retail economics and strategy
Agent-based modelling in retailing research 207
Benoit Desmarchelier
Ansoff's matrix applied to retailing 209
Camal Gallouj and Mohamed Ali Abdelwahed
Concentration and levels of concentration in retailing 213
Michael Waterson
Differentiation strategies in retailing 216
Camal Gallouj and Raouf Jaziri
Diversification strategies in retailing 219
Enrico Colla
Dynamic capabilities and the retail sector 222
Gulsun Altintas
Economies of scope in retailing 224
Florin Maican and Matilda Orth
Entry barriers in retailing 227
Benoit Desmarchelier
Growth strategies in retailing: organic vs. inorganic 229
Boualem Aliouat and Camal Gallouj
Imperfect competition in retailing 233
Marie -Laure Allain and Claire Chambolle
Mergers and acquisitions in retailing 237
Magali Jara and Dany DanyVyt
Strategic alliances and their impact on retailing 239
Carlos Galera-Zarco
2.3 Productivity and performances
Accounting and control in retailing 246
Didier Bensadon
Beyond productivity: the many worlds of performance in retailing 250
Faiz Gallouj, Camal Gallouj, and Marie-Helene Vigliano
Distributive trade in National Accounts 258
Damien Broussolle
Performance criteria of the assortment 262
Dany Vyt and Valerie Renaudin
Productivity and performance in retailing 264
Dany Vyt
The structure and scope of the trade section with ISIC rev. 5 267
Damien Broussolle
PART 3: RETAIL MARKETING AND STORE UNIT MANAGEMENT
3.1 Retail design and store layout
Non-store selling environment and web atmosphere 271
Jean-Francois Lemoine
Online and e-merchandising 274
Inmaculada J. Martinez Martinez
Physical and social servicescapes in retail stores 278
Chloe Baillod, Mikele Landry, and Olivier Furrer
Store architecture 281
Jean Soumagne
Store atmosphere and multisensory experiences 286
Aicha Kallel, Norchene Ben Dahmane Mouelhi, and Zaineb Rekik
Store design: objectives and elements 291
Claus Ebster
Virtual stores 296
Cindy Lombart, Olga Untilov, and Philippine Loupiac
3.2 Retail assortment and brand management
Assortment variety and retail strategy 302
Roland Herrmann
Basic and functional characteristics of the assortment 306
Yolande Piris
DNVBs (Digital Native Vertical Brands) 309
Sabrina Hombourger-Bares and Maryline Schultz
Models of assortment analysis and choice 311
Roland Herrmann
Optimising retail assortments 316
Juan Carlos Gazquez-Abad
Private labels: objectives and challenges for retail chains 320
Samy Belaid and Jerome Lacoeuilhe
Retail brand and social media 327
Mbaye Fall Diallo
Retail brand equity and its dimensions 330
Samy Belaid and Jerome Lacoeuilhe
3.3 Retail pricing
Prices bargaining and haggling in traditional markets 335
Camal Gallouj and Florence Rodhain
Buy-now-pay-later (BNPL) 341
Ruffin Relja, Anita Lifen Zhao, and Philippa Ward
Competitor price monitoring 345
Aaron Shapiro
Consumer's knowledge of retail prices 348
Marc Vanhuele
Price image in retail management 350
Alexander Chernev and Ryan Hamilton
Price logics between producer and retailer 353
Erick Leroux
3.4 Retail promotion and communication
Celebrity endorsement in retailing 356
Gaelle Pantin-Sohier, Alice Sohier, and Romainr Sohie
In-store communication via digital media 359
Sabina Riboldazzi
Mobile coupons 362
Jean Marc Lehu
Nostalgia in retailing 364
Suephan Nasir
Retail communication: objectives and areas of focus 368
Ghizlane Benjamaa and Camal Gallouj
Retail communication: tools and resources 372
Lilia Smaoui and Marie-Helene Vigliano
Sales promotion, promotional technics, and evaluation 379
Didier Louis, Cindy Lombart, and Camal Gallouj
Store flyers 386
Aida Mimouni Chaabane
3.5 Retailing and services
The experience economy and retailing 389
Jon Sundbo
From retail industrialisation to retail servitisation 392
Jose Albors-Garrigos
Quality and service quality in retailing 396
Emel Yarimoglu
Retail service failure and recovery 399
Chiara Orsingher and Angelo Manaresi
SDL and retailing: SDL in retailing 403
Angeline Nariswari, Stephen L. Vargo, and Matthew O'Brien
The service dimensions of retailing 409
Camal Gallouj, Faiz Gallouj, and Gilberto Perez
Service logics and trajectories in the retail sector 416
Philippe Moati
PART 4: RETAIL EMPLOYMENT AND HRM
4.1 Economic and social dimension of retail employment
Employment in retail trade 421
Jose A. Camacho and Mercedes Rodriguez
From customer experience to sales experience 426
Samira Mahlaoui and Jean-Paul Cadet
Human resource management and retail employment 432
John R. Bryson
Labour conflicts in retail 437
Mathieu Hocquelet
Sunday shopping, the lost of the day to synchronise society 443
Jean-Yves Boulin and Laurent Lesnard
Trade unions and technological developments in retailing 447
Arianna Marcolin and Stefano Gasparri
Work-life balance in the retail sector 452
Yvan Barel
Working in the retail sector 456
Ulrik Brandi
4.2 HRM and employee categorisation and behaviour
Care management strategies in retailing 461
Francesca Serravalle
Digitalisation and the mutation of sales adviser's profession 464
Regine Vanheems
Disabled employees in retailing 468
Corentin Le Bot
Emotional work and emotional competencies in retailing 470
Brian N. Rutherford and Leann G. Rutherford
Employee theft in retailing 474
Camal Gallouj
Retail employees commitment in the workplace 479
Mathieu Hocquelet
Senior employment in retailing 482
Philippe Fache
Women in retailing 485
Sophia Belghiti-Mahut and Ziad Malas
PART 5: RETAILING AND THE CONSUMER
5.1 Consumer characteristics
Ageing consumers and e-commerce 491
Maria Rybaczewska and Leigh Spark
Consumer culture theory (CCT): contributions to retailing research 494
Simo P. E. Lehtovirta and Eric J. Arnould
Consumer poverty and retail 499
Eva Delacroix
Elderly consumers and large-scale retailing 502
Abdelmajid Amine
The luxury consumer 507
Camal Gallouj
Maghrebi ethnic shoppers in the French context 513
Fatima Regany and Luca M. Visconti
Responsible consumers? 517
Amelie Clauzel and Nathalie Guichard
Retail domination and consumer acculturation 520
Ahmad Jamal
Retailing and Muslim consumer 524
Ahmad Jamal
Retail interactions of low-literate, low-income consumers 528
Madhu Viswanathan and Ashley Goreczny
Vulnerable consumer inclusion and retailer's benefits 531
Abdelmajid Amine
Women in the souks and the souks for women 535
Camal Gallouj and Abdessamad Rhalimi
5.2 Consumer behaviour
Consumer decision-making and the purchasing process 538
Maria Rybaczewska
The consumer empowerment paradox in emerging countries 544
Camal Gallouj and Amira El Naggare
CRM process and paradox in CRM programmes in retailing 549
Pierre Volle
Customer and consumer mobile journey 552
Martine Deparis
Customer-to-customer interactions in retailing 555
Mikele Landry, Chloe Baillod, and Olivier Furrer
Grocery shopping list and the consumer 558
Oden H. Groth and Lauren Block
Impulse buying: online vs. offline 560
El Hassan Laachach
Loyalty programmes in retailing 567
Aida Mimouni Chaabane
Luxury brand stores and customers' search for delight 573
Hannele Kauppinen-Raeisaenen, Marika Taishoff,and Hans Muehlbacher
Retail crowding 576
Karen Machleit and Sevgin Eroglu
Retail therapy 578
Nicolas Da Silva and Camal Gallouj
Rethinking consumer production in large-scale retailing 582
Bernard Cova and Maud Herbert
Shopping motives and behaviour 587
Amelie Clauzel and Nathalie Guichard
The showrooming phenomenon 592
Sandrine Heitz-Spahn and Lydie Belaud
Social factors influencing the buying process 595
Amelie Clauzel and Nathalie Guichard
Store choice behaviour: from store image and positioning to store selection 599
Abdelmajid Amine
Time in retailing 605
Souad Djelassi
Anti-consumerist movement and retailing 608
Ahmed Benmecheddal and Nil OEzcaglar-Toulouse
5.3 Alternative consumption and consumer misbehaviour
Consumer alternative consumption 612
Aya Aboelenien, Chau Minh Nguyen, Marcelo Vinhal Nepomuceno, and Yany Gregoire
Consumer brand sabotage in retailing 615
Bettina Nyffenegger and Andrea Giuffredi-Kaehr
Consumer deviance and misbehaviour 618
Markus Fellesson
Consumer resistance and revenge in the marketplace 622
Chau Minh Nguyen, Marcelo Vinhal Nepomuceno, Aya Aboelenien, and Yany Gregoire
Retailing and boycotts 625
Karine Cisse
Shoplifting and customer theft in retailing 628
Fella Dada
Store switching 635
Sebastiano Grandi
PART 6: BUYING, SOURCING, SUPPLY CHAIN, AND LOGISTICS
6.1 Buying and buying matters
Brand referencing and delisting in retailing 640
Leopold Lessassy
E-marketplaces: reflecting on evolution over two decades 642
Teck-Yong Eng
E-procurement in retailing 645
Farooq Habib and Michael Bourlakis
International retail buying groups 648
Enrico Colla
Organisation of the purchasing and supply function 651
Micheline J. Naude
Purchasing and supply management: challenges posed to retailers 655
Micheline J. Naude
Sourcing strategies and practices in retailing 658
Remko van Hoek
6.2 Supply chain and logistics
Blockchain in retailing 662
Gilles Pache
City logistics and last-mile delivery management 667
Gilles Pache
Collaborative dimensions of ECR (Efficient Consumer Response) 673
Gilles Pache
Consumer-to-consumer supply chains: consumption without retailers? 678
Valentina Carbone and Aurelien Rouquet
Digital twin-driven smart retail logistics 682
Daniel Thiel
Green supply chain management 686
Emel Aktas
Information, information systems, and supply chain management 689
Karine Samuel
Logistic models for distribution 695
Dorsaf Zouari and Blandine Ageron
Logistics outsourcing in the distribution sector 701
Emel Aktas
Product returns in omnichannel retail 704
Regina Frei, Danni Zhang, and Felipe Merlano
The retail supply chain 709
Leigh Sparks
Retailer supplier relationships 712
George Maglaras
PART 7: RETAIL SPACES AND TERRITORIES, INTERNATIONALISATION OF RETAILING
7.1 Retail location-retail spaces
Geomarketing and retail location 719
Jerome Baray
Location decision of a retailer and influencing factors 724
Jerome Baray
Management of retail networks 730
Magali Chaudey
Railway station retailing, retailing around railway stations 735
Arnaud Gasnier
Retail and the high street 738
Leigh Sparks
Retail geography 740
Bernadette Merenne-Schoumaker
Retail in rural areas 746
Jean Soumagne
Retail location theories and models 751
Gerard Cliquet
Retailing and urban regeneration 756
Timothy J. Dixon
Smart cities and retailing 760
Arnaud Gasnier
7.2 International of retailing
Entry modes and strategies in retail international markets 763
Camal Gallouj
Franchising and internationalisation of retailing 769
Odile J. Streed
International retail divestment 773
Steve Burt
Motivations for and obstacles to the internationalisation of retail firms 776
Camal Gallouj and Khalissa Semaoune
The process of retail internationalisation 783
Daniele Pederzoli and Lanlan Cao
Selecting and evaluating international retail markets 786
Camal Gallouj and Varaporn Saninmool
Standardisation vs. adaptation dilemma in international retailing 792
Susana C. Silva
Success factors in retail internationalisation 795
Steve Burt
Theories of retail internationalisation 799
Anne Marie Doherty and Nicholas Alexander
7.3 Emerging and developing countries: the main challenges
Global franchising in emerging markets around 805
Cintya Lanchimba and Muriel Fadairo
Malls in emerging countries 809
Tarik Harroud
The modernisation of the food retail sector in emerging countries 813
Abdelmajid Amine
Moul'hanout or the mom-and-pop store in MENA: the case of Morocco 818
Camal Gallouj and Moulaye Abd el Kader Moulaye Ismail
Retailing's evolution in emerging and developing regions 824
Rachel Bahn , Florent Saucede , Fatiha Fort, and Foued Cheriet
Souks, souikat, and the bazaar: the other faces of traditional retailing 829
Camal Gallouj, Ouahraoui Fatima, and Ouhna Laila
Transnational retailing and host economic impacts 835
Elmar Kulke and Lech Suwala
PART 8: INNOVATION AND INSTITUTIONAL CHANGE IN RETAILING
8.1 Innovation: theories, forms, and dynamics
Alertness, innovation, and digital commerce 844
Henrique Schneider
Barriers to innovation in retailing 848
Jonathan Reynolds
Co-innovation in retailing 851
Jose Albors-Garrigos.
Innovation drivers in retailing 856
Batul Abu Qdairi, Eleonora Pantano, and Ana Javornik
The "innovative" retail entrepreneur 861
Camal Gallouj and Celine Viala
RD and patents in retailing 865
Eleonora Pantano
Retail employee's role in innovation 868
Esa Hiltunen
Theories and models of innovation and institutional change in retailing: a synthesis 871
Camal Gallouj and Faiz Gallouj
Time constraints and innovation logics in retailing 880
Camal Gallouj and Faiz Gallouj
Toward a South-generated logic in retail innovation 885
Camal Gallouj and Faiz Gallouj
Typologies of innovation in retailing 891
Camal Gallouj and Faiz Gallouj
8.2 Technology and retailing - technologies in retailing
Augmented and virtual realities in online retailing 900
Francesca Serravalle and Milena Viassone
Grab Go: the emergence of automatic and autonomous shops 902
Florence Rodhain and Camal Gallouj
In-store technologies and their impact 905
Taeshik Gong
IT and innovation in retailing 909
Richard Cuthbertson and Wojciech Piotrowicz
Smart retailing and smart store 912
Eleonora Pantano and Charles Dennis
Transformative power of artificial intelligence (AI) in retailing 916
Patricia Chew
PART 9: SUSTAINABILITY AND OTHER SOCIETAL CHALLENGES
9.1 CSR and sustainability in retailing
The booming of second-hand retailing 924
Dominique Roux
Corporate digital responsibility (CDR) in retailing 928
James Tarbit , Nicole Hartley, and Werner Kunz
The emergence of social supermarkets 934
Lopamudra Patnaik Saxena
Food waste and retailing 937
Sarra Azib, Morgane Innocent, Bertrand Urien, and Patrick Gabriel
Local food distribution systems 940
Yuna Chiffoleau
Retailing and the circular economy 943
Peter Jones
Retailing organic produce 947
Peter Jones
Sustainability and greening of retailing 950
Delphine Godefroit-Winkel
Sustainable marketing and the distribution sector 956
Sihem Dekhili
9.2 Retailing and society
Art and retailing, art in retailing 959
Nathalie Lemarchand
Ethnic retailing in North America 961
Zhixi Cecilia Zhuang
Health, obesity, and modern retailing 965
Karen Glanz and Allison Karpyn
Kids and retailing: children and the world of retailing 967
Joel Bree
Kosher retailing and kosher certification 972
Joe M. Regenstein and Carrie E. Regenstein
Resilience in the retail sector 974
George Maglaras
The retail dimension in movies 977
Camal Gallouj and Amal Gallouj
Retailing and third places 984
Bethan Alexander and Anthony Kent
Retailing in conflict areas - a case study of Palestine 987
Rabeh Morrar
The retailing of religious products 992
Marie-Catherine Paquier and Sophie Morin-Delerm
Retailtainment and fun shopping: shopping as leisure 994
Camal Gallouj and Noureddine Selmi
Shopping and the store in children's books 997
Amal Gallouj and Camal Gallouj
Store closures: the impact on consumers and retailers 1003
Hans Haans
