A guide to the tastes and aspirations of the consumer population of China, South East Asia and India, aimed at businesses who want to break into the markets there.
Sprache
Verlagsort
Verlagsgruppe
Maße
Höhe: 239 mm
Breite: 167 mm
ISBN-13
978-1-85788-210-0 (9781857882100)
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Schweitzer Klassifikation
Paul French has written on South East Asian consumer markets for the London-based research publisher Euromonitor. He has also been the Senior Research Analyst with Virtual Business Information in London, a subsidiary of the leading international on-line information provider DIALOG (formerly M.A.I.D/Knight-Ridder). Matthew Crabbe graduated in Chinese Studies from Leeds University, UK and has also studied in both mainland China and Taiwan. He wrote the China Business column for the London-based Si Yu Chinese Times and has been a Research Analyst and Editor for Euromonitor in London specialising in Chinese consumer markets.