The relationship between proposals and the consulting process; defining the buyers; determining your themes; writing situations; writing objectives; writing methods and constructing a logical workplan; writing qualifications; writing costs; writing benefits; voice - determining how your proposal should "speak"; design; style. Appendices: proposal opportunity at ABC company, a division of Consolidated Industries; a case study; ten questions for proposal writers; worksheets; the completed proposal - the text document, the oral presentation.
