Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Produkt-Hinweis
Fadenheftung
Gewebe-Einband
Illustrationen
Black and white line drawings
Maße
Höhe: 185 mm
Breite: 132 mm
Dicke: 27 mm
Gewicht
ISBN-13
978-0-451-49671-3 (9780451496713)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Tracy Arrington is the Director of Consumer Insights and Media at a full-service advertising agency in Austin, Texas. She has developed advertising and media campaigns for many of the world's leading brands, including AT&T, Bank of America, BMW, Dell, DreamWorks, MasterCard, Nike, Sylvania, Taco Bell, and Wal-Mart. She teaches at the University of Texas at Austin.
Matthew Frederick is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned® series. He lives in New York's Hudson Valley.
