How to Survive and Thrive

With a life of triumph and tenacity, Joe Foster, founder of Reebok, is on a mission to change the world, one page at a time. Enlisting a remarkable array of individuals, who have experienced the highs and lows of being alive, Joe exposes the strength and fragility of the human condition. The inspirational journeys from survival to thriving, documents the resilience, ambition and perseverance of the individual spirit. If you are willing to learn, then there are always people willing to teach you. With invaluable insights and profound thoughts from scientists, entrepreneurs, creatives, technologists, and corporate giants, Survive & Thrive takes you on the path less travelled, but most admired. Co-authors: Sir Dustin Plantholt, Evander Holyfield, Jessica Word, Keith Chapman, Chris Wright, Dr Christina Rahm, Albert Shakhnazarov, Dariush Soudi, Anna Koriakovskaia, Erik Weir, Ali Katz, Maxcene Crowe, Roberto Inderbitzen, Gian Power, Paul Woods-Turley, Colin Campbell, Will Roundtree, David Abel, Dr Mart McClellan, and Yasmina Ellins. Spotlights: Kim Cantin, Howie Dorough, Zen Koh and Ron Bartholomew.