This text, published in hardback as "Turning Points", provides a research-based examination of strategic changes in the 1990s, with many examples of companies and leaders. It is intended to be of use to senior managers in business and general business readers.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Illustrationen
Maße
Höhe: 230 mm
Breite: 213 mm
Gewicht
ISBN-13
978-0-07-021471-2 (9780070214712)
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Schweitzer Klassifikation
Strategic change in a nutshell; when worlds collide; why companies resist change; why managers misinterpret reality; competing more aggressively; cultivating synergy; strategic networks; mobilizing for action; reshaping corporate cultures; reinventing structures; conclusion - creating the future.
