Clear business communication - whether internal and informal, or external to clients, or customers or suppliers - is vital to avoid costly mistakes. Since e-mail is becoming the modern way to communicate, it is important to learn the skills of writing effectively and delivering clear messages. It has never been more worth your time and effort to polish your skills and develop the habits of good communication. From page one, "Writing Effective E-mail" sets out to simplify and demystify this essential subject. The book takes the reader through the critical steps of: creating e-mails that have the right tone; avoiding the e-mail pitfalls; and polishing up cybergrammar skills. The authors will take you from evaluation of your writing and computer skills through to the key elements of composing a message, eliminating mechanical and spelling errors, and formatting your document properly.
Reihe
Sprache
Verlagsort
Zielgruppe
Produkt-Hinweis
Maße
Höhe: 234 mm
Breite: 142 mm
ISBN-13
978-0-7494-3326-0 (9780749433260)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Nancy Flynn is President of a Public Relations company. Tom Flynn is Senior Information Systems Project Leader, Liebert Global Services.
Part 1 Before you write your e-mail message: When should you use e-mail?; Writing for international audiences; Addressing your e-mail message. Part 2 Composing your e-mail message: Writing a subject line with real oomph; Incorporating a salutation and signature; Grabbing the reader's attention - the lead; Sample leads.weak and strong; Using the inverted pyramid; Organising documents chronologically; Getting started in three easy steps. Part 3 Keys to effective e-mail; Editing your on-screen writing; Power or paste?; Using the active voice; Selecting the right tone; Eliminating sexist language; Extinguishing flames. Part 4 Eliminating mechanical errors; Using commas correctly; More punctuation tips; Spelling counts!; Punctuating with smileys and shorthand. Part 5 Formatting your document: Resisting the urge to use capital or lowercase letters; Creating emphasis with bullets and numbers; Acknowledging software limitations; Emphasizing electronic text. Part 6 Managing and organising your email: Avoiding inbox clutter; Battling electronic viruses; On a diet?; Avoid spam; Glossary of writing and e-mail terms.
