This is a guide and reference for marketing and public relations professionals. Fifty leading professionals describe and examine their experience of success and some failures. This book should be of interest to public relations agencies; advertising agencies; IT research companies; database marketing companies; IT consultants; systems interprators; software developers; value added researchers; software companies; and hardware companies.
This is a guide and reference for marketing and public relations professionals. Fifty leading professionals describe and examine their experience of success and some failures. This book should be of interest to public relations agencies; advertising agencies; IT research companies; database marketing companies; IT consultants; systems interprators; software developers; value added researchers; software companies; and hardware companies.
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 246 mm
Breite: 189 mm
Gewicht
ISBN-13
978-0-412-61520-7 (9780412615207)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Living in the earthquake zone - marketing strategy; a funny thing happened on the way to the forum - markets; the lonelieness of the long distance swimmer - channels; at the top - careers; stretching the sinews of war - budgeting; playing with the team you don't pick - corporate culture; playing cowboys and indians - supplier management; let's go fly a kite - public relations; playing the Pied Piper of Fleet Street - the press; the leader of the brand - advertising; sending out the invitations - databases; it's good to talk - telephones; all the fun of the fair - exhibitions; look before you leap - research; marketing goes to school - standards; marketing to the rescue - business process re-engineering.
