Marketing of Olympic Sport Organisations: MEMOS Manual v. 2

Alain Ferrand is currently a senior lecturer in sport marketing at Universite Claude Bernard, Lyon, France. He has taught sport marketing for over 18 years in France and at various other European universities and sport organisations. Luiggino Torrigiani is a Marketing and Management Consultant for various international sponsors and sports organisations including the International Olympic Committee and International Sport Federations. He is responsible for the marketing module of the MEMOS degree.