"You say you want a webolution? Read this book." --DON TAPSCOTT, best-selling author of The Digital Economy and Growing Up Digital; co-author of Digital Capital "Excellent bedtime reading - except it prevents you from sleeping!" --YRJO NEUVO, Executive Vice-President & Chief Technical Officer, Nokia Mobile Phones "A pleasure to read, providing new insights into the future impact of the Internet on our personal and professional lives." --JANICE M. SCITES, Vice-President, Internet Implementation Strategy, AT&T Corp. "Frank Feather knows how to get under the skin of every consumer company with the message: change or suffer." --KEVIN MANEY, Technology Columnist, USA Today "A 'must read' for any executive who expects to be employed in 2010." --JOHN BRANDT, Publisher and Editor-in-Chief, Industry Week and Industry Week.com
Rezensionen / Stimmen
"The book is excellent at offering strategies to increase web visibility and effectiveness in the future. ...the book comes up with valuable information and perceptive, thought-provoking ideas". (Marketing Business, 1 September 2001)
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Beruf und Forschung
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 236 mm
Breite: 161 mm
Gewicht
ISBN-13
978-1-84112-167-3 (9781841121673)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
FRANK FEATHER is a global business futurist and author who, in 1979, coined the now well-known phrase "Thinking Globally, Acting Locally." Formerly a strategic planning executive with three of the world's largest banks, he has forecast the future with uncanny accuracy since 1981. In demand on the lecture circuit, he has advised an A-Z of global companies in all industries. Even the big consulting firms frequently pick his brain.
Acknowledgements. Foreword - Future Consumer.Com: The "Webolution" of Shopping to 2010. The "Webolution". Web Lifestyles: Home-Based, Cyber-Spaced. The Webolution: "WWW" Flips to "MMM". Web Economics: The Web Billions. Who Will Shop Online. Demographics: "Web-Gen" Kids to "Wired" Seniors. Psychographics: Why They're Clicking Online. Webographics: What They Do Online and Why. What They Will Buy. Apparel and Footwear: Virtual "Touch-and-Try-on-for-Size". Automobiles: "Tire Clicking" and Virtual Test Drives. Books: Digitized Downloads to Digital Paper. Education: Taking Schooling Out of the Schools. Entertainment and Sports: Fant@stic Experiences. Expressions: Cards, Gifts, Toys, Trips...and Pets. Financial Services: Put Your Bank(er) in Your Pocket. Groceries: No Need to Squeeze the Tomatoes. Health and Beauty: e-Prescriptions and Online Make-Overs. Homes and Home Improvement: Digital Living in Web Style. Newspapers: The "Digital Me". Mass Merchandisers: The Battle of the "Big 5". Summary of Total Online Retail Sales in 2010, and the Top 50 Web Sites. e-Marketing Strategy: From Mall to "Mallennium". Bricks vs. Clicks: Webify or Die. Digital Rules: Strategic Web-Site Marketing. Advertising: Pay-to-View Web Sites. Branding the Web: Selling the Web Lifestyle. Customer Service Management: Winning the Digital Race. Afterword-The "6-Ps" of e-Marketing: Value Web and Flow Experience. "To Do" List: 50 Random Questions for Monday Morning. Appendix A: Web-Based Research Methodology. Appendix B: Forecasting Online Sales. Further Reading. Index.
