This introduction to business studies examines business activity in its economic, social, political and legal environments, and has been fully revised in line with examination requirements. It provides a resource for all students of business studies, particularly those following GNVQ and A Level courses. The book shows how the separate elements of economics, administration, marketing, accounting and law are all interrelated in the real world of business. Examples of the main type of financial records and analytical techniques are included. A summary is given at the end of each chapter, and a graded series of questions is included at the end of each section.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für die Erwachsenenbildung
Editions-Typ
Produkt-Hinweis
Illustrationen
Maße
Höhe: 198 mm
Breite: 129 mm
Dicke: 19 mm
Gewicht
ISBN-13
978-0-340-70176-8 (9780340701768)
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Schweitzer Klassifikation
The nature of the business environment; the aims of business organizations; the different types of market and the role of marketing; how business operations are managed, and how efficiency and quality are achieved; the importance of people in organizations; the impact of change.