The educational edition of "Teach Yourself Business Studies", now in its 4th edition, examines organizational activity in its economic, social, political and legal environments. The text interrelates the separate disciplines of economics, administration, marketing, accounting and law. It looks first at the structure, aims and accountability of organizations, the acquisition and management of resources, the nature of markets and the increasingly important role of marketing. It then describes the external influences and constraints on organizations, and the causes and impacts of change. Examples of the main types of financial records and analytical techniques are included. This edition, designed particularly for A-level and BTEC Business Studies students, has been fully revised in line with current examination requirements, a graded series of questions is included with each chapter.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für die Erwachsenenbildung
Editions-Typ
Produkt-Hinweis
Illustrationen
Maße
Höhe: 129 mm
Breite: 199 mm
Gewicht
ISBN-13
978-0-340-59705-7 (9780340597057)
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Schweitzer Klassifikation
The Nature of Business Organizations - The Formation and Classification of Organizations; The Aims and Policies of Organizations; The Structure and Management of Organizations; The Accountability and Social Responsibility Of Organizations; The Organization and its Resources - Finance; People in Organizations; Information in Organizations; Efficiency in Organizations; The Constraints on Organizations; The Organization - Its Markets, Customers and Clients - The Demand for Goods and Services; Marketing; Marketing Information; The Legal Constraints on Marketing; The Organisation in its National and International Context - The External Influences on Decisions in Organizations; The Influence of Major Institutions on Organizations; The Influence of Major International Agencies on Organizations; The Influence of Government Policies on Organizations; The Interrelationship between Organizations and the State; The Organization and Change - The Major Causes of Change; The Impact of Change on Organizations; Communication and the Response to Change.
