Human-Centered Marketing

Rezensionen / Stimmen

"All effective marketing is human-centered. While we're busy being distracted with shortcuts, Faus helps us refocus on what matters." * Seth Godin, Author "This is Marketing" * "Trust is under siege from nearly every angle. Yet marketers like you and me want (need!) to build trust with our audiences. The question is... How? Ashley draws you a map." * Ann Handley, best-selling author and Chief Content Officer, MarketingProfs * "Most of the go-to playbooks are outdated, but it's hard to find a replacement for stale marketing practices. Ashley constructed a powerful new set of frameworks, along with practical advice and real-world examples. Human-Centered Marketing brings us back to what actually matters: the people behind the screen." * Nancy Duarte, best-selling author and CEO of Duarte, Inc. * "Enterprises love the idea of transformation, but do they have the execution chops? Often, the answer is no. Ashley's proven mix of actionable marketing frameworks plus slide-ready metrics are spot-on for today's big, complex organizations." * Heike Young, Head of Content & Integrated Marketing, Microsoft * "Business transformation doesn't happen through finger-pointing, it happens in teams, with the right frameworks. In this book, Ashley shares powerful, practical frameworks to drive clarity, alignment, and trust-turning your team into a high-performing go-to-market powerhouse." * Sangram Vajre, Terminus and former CMO of Pardot and WSJ best-selling author * "As a CMO operating in an era of declining trust, very few marketing books offer practical insights into how company brands can build trust by tapping into the human element and the person-to-person connection. Ashley's book provides a unique collection of rich frameworks and real-world case studies that show brands how to keep humans at the center of their marketing." * Kerry-Ann Betton Stimpson, CMO and Forbes Communications Council Member * "The frameworks Ashley shares are a game-changer for PMMs, especially those working at the enterprise level. Her playground mindset challenges outdated funnel thinking, encouraging PMMs to embrace a more holistic approach to channels and thought leadership. These insights are not just innovative but essential for anyone looking to elevate their impact in Product Marketing." * Mary Sheehan, author of The Pocket Guide to Product Launches * "When I need marketing advice, Ashley is one of my top people to go to. In 'Human-Centered Marketing,' Ashley Faus has masterfully captured the evolution of modern marketing. Her insights challenge outdated funnel-driven approaches, replacing them with trust-based, audience-first frameworks that align with how people actually engage today. This book is a must-read for any marketer looking to build long-term relationships and brand credibility in the AI era." * Morgan J. Ingram, Founder and CEO, AMP Creative * "This isn't just another marketing book - it's a much-needed wake-up call. Ashley challenges outdated norms and introduces frameworks that make human connection the cornerstone of marketing. Human-Centered Marketing is THE blueprint to meaningful engagement and measurable results. In a world of AI, may we all be more human-centered!" * Hattie the PMM, Founder of productmarketers.com *