Globalization, new technology and expanding markets stretch the resources of companies and make it harder to survive. Forming an alliance with another company to share resources is increasingly becoming the answer. This book is a guide to forming the right alliance with the right company and making the partnership work. Case studies are used to illustrate successes and failures in real terms. These include Rover and Honda, ICL and Fujitsa, and Dowty-Sema.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Illustrationen
ISBN-13
978-0-07-707926-0 (9780077079260)
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Schweitzer Klassifikation
The Growth of Cooperation.Alliance Variety and Partner Selection.The Nature of Alliances.The Formation of an Alliance.The Cable and Wireless Consortium.The Dowty-Sema Joint Venture.The Management of Alliances.EVC: A Joint Venture Between ICI and Enichem.The Alliance Between Coutaulds and Nippon Paint.The Evolving Alliance.The Alliance Between Imperial Tobacco and Henry Wintermans Cigars.ICI Pharma.The Dynamic Alliances: Rover/Honda.Royal Bank of Scotland and Banco Santander.ICL and Fujitsu.Partner Relationships; the Key to Success.
