Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/farhoomand/index.asp
Auflage
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für Beruf und Forschung
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 260 mm
Breite: 208 mm
Dicke: 30 mm
Gewicht
ISBN-13
978-1-4039-4437-5 (9781403944375)
DOI
10.1007/978-1-137-08380-7
Schweitzer Klassifikation
ALI FARHOOMAND is an Associate Professor and Director of the Center for Asian Business Cases at the School of Business, University of Hong Kong.
M. LYNNE MARKUS is Trustee Professor of Management at Bentley College, Boston, Massachusetts, USA.
GUY GABLE is Professor of Information Systems at the School of Information Systems, Queensland University of Technology, Australia.
SHAMZA KHAN is a writer an consultant based in London, UK.
PART ONE: E-BUSINESS STRATEGIC MANAGEMENT Business Transformation: An introduction.- E-Business Strategy.- Valuing e-Business and Managing Performance.- PART TWO: E-BUSINESS INFRASTRUCTURE DEVELOPMENT E-Business Infrastructure: The Building Blocks.- E-Business Infrastructure: Integration, Standards, Security.- PART THREE: E-BUSINESS PROCESS MANAGEMENT Enterprise Resource Planning Systems.- Relationship Process Management.- Supply Chain Management.- PART FOUR: E-BUSINESS IMPLEMENTATION E-Business Change Management: Effective Implementation of E-Business Strategies.- E-Business in a Global Context.
