Part I - Theory, 1. Introduction: Museums and Their Visitors, 2. The Museum, 3. The Visitor, 4. The Visit, 5. Satisfaction, 6. Memories, 7. The Museum Visitor Experience Model, Part II - Practice, 8. Theory to Practice, 9. Attracting and Building Audiences, 10. Making Museums Work for Visitors, 11. Institutional Value and Accountability, Notes, References, Index, About the Author