Told from the viewpoint of four generations of the Gentine family, this portrait reveals the secrets that enable Sargento Cheese to become an industry leader and provides entrepreneurs with key managerial strategies that will help them succeed in business and life.
Sprache
Verlagsort
Verlagsgruppe
Time Warner Trade Publishing
Produkt-Hinweis
Fadenheftung
Gewebe-Einband
mit Schutzumschlag
Maße
Höhe: 231 mm
Breite: 157 mm
Dicke: 30 mm
Gewicht
ISBN-13
978-1-4789-9286-8 (9781478992868)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Tom Faley, as a twenty-nine-year employee of Sargento, had the opportunity to share numerous, private conversations with the founder, Leonard Gentine, before his passing. As a long-term veteran of Sargento, Tom speaks on a large portion of the corporate history from first-hand experience. Holding an MBA in Marketing, Tom played active roles in shaping Sargento, including starting and developing many departments within the company: marketing, consumer research, consumer promotions and new product development. In addition, he holds a patent in his name for Sargento. For over eight years, he has written a blog as well as weekly essays underscoring the company's culture.
