Designed to cover all BTEC specifications for the National Curriculum's second-year marketing course, this text introduces the process of marketing as well as the purpose of marketing in various types of organizations, both profit-making and non-commercial. It explains how to set up appropriate distribution channels, and how to formulate and carry out a marketing plan. The constraints and influences on marketing practice, both legal and consumer-led, are considered, and advice is also given on marketing-based careers.
Sprache
Verlagsort
Zielgruppe
Für Grundschule und weiterführende Schule
Illustrationen
black and white halftones and line figures
ISBN-13
978-0-19-833536-8 (9780198335368)
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Schweitzer Klassifikation
Introducing marketing; marketing through research; how purchasing decisions are made; marketing communications; marketing distribution; public sector marketing; the marketing planning process; the financial implications of marketing activities; constraints on marketing.
