Detailing strategic ways for financial insitutions to use the Internet, this work integrates case studies of how the first on-line bank is using the Internet today to gain immediate competitive advantage. It incorporates descriptions of numerous Web sites for specific and useful information.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Maße
Höhe: 241 mm
Breite: 157 mm
Gewicht
ISBN-13
978-0-7863-1185-9 (9780786311859)
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Schweitzer Klassifikation