The primary objective of this book is to develop the understanding of creativity and how we can use it effectively to enrich the traditional problem-solving approaches that are characteristic of the decision and management sciences. Features include: "mind-expanding" exercises, which facilitate creative thinking and improve problem-solving and decision-making skills; realistic cases and models, providing a balance between theory and application; endnotes at the end of each chapter, which provide additional references, comments, and asides on various topics; and discussion on how creative thinking principles can be utilized to develop research ideas.
The primary objective of this book is to develop the understanding of creativity and how we can use it effectively to enrich the traditional problem-solving approaches that are characteristic of the decision and management sciences. Features include: "mind-expanding" exercises, which facilitate creative thinking and improve problem-solving and decision-making skills; realistic cases and models, providing a balance between theory and application; endnotes at the end of each chapter, which provide additional references, comments, and asides on various topics; and discussion on how creative thinking principles can be utilized to develop research ideas.
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Für höhere Schule und Studium
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978-0-538-80922-1 (9780538809221)
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