How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred?
Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.
You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.
Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.
"John represents the cutting edge of content marketing reality."
- Mark Schaefer
"Content DNA provides the foundation and building blocks for creating great content."
- Vicki O'Neil
"Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online."
- Chloë Forbes-Kindlen
Sprache
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 216 mm
Breite: 140 mm
Dicke: 14 mm
Gewicht
ISBN-13
978-1-9162062-3-6 (9781916206236)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
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