Not only does this title showcase work from all over Europe, it is also the only reference annual on European advertising that features print publications and television commercials, Internet sites and integrated marketing campaigns.
Conveniently arranged by product category, with over 900 high-quality colour images and creative credits and translations, Epica Book 25: Europe's Best Advertising is an indispensable source of information and inspiration for all those interested in advertising.
Rezensionen / Stimmen
This is the closest you'll get to a 'how to' book on creative advertising. * John Pallant, Regional Creative Director, Saatchi & Saatchi, Middle East and Africa * ...work that points the way to the advertising of tomorrow. * Olivier Altmann, Chairman Publicis Worldwide Creative Board * [Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy! * Amir Kassaei, Chief Creative Officer, DDB Group, Germany *
Reihe
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Produkt-Hinweis
Fadenheftung
Gewebe-Einband
mit Schutzumschlag
Illustrationen
Maße
Höhe: 307 mm
Breite: 228 mm
Dicke: 30 mm
Gewicht
ISBN-13
978-2-88479-110-6 (9782884791106)
DOI
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Introduced by Martin Spillmann, Founder & Executive Creative Director of Spillmann/Felser/Leo Burnett, Zurich.
