Other Europe

As political walls tumble and economic barriers disappear, the number of new opportunities for doing business with Eastern Europe's emerging capitalists are soaring. "The Other Europe" is a guide to Eastern Europe's unfamiliar business and cultural terrain, designed for corporate executives, small business owners and independent entrepreneurs. Overseas business specialist Christopher Engholm first profiles Eastern Europe's emerging finance, manufacturing, and consumer markets, delivering insights into how trade and governmental systems there really work. He then offers a country-by-country breakdown of business values and behaviour, focusing on how unique cultural factors affect the ways bureaucrats, factory managers, and employees deal with each other and with their foreign counterparts. "The Other Europe" then gives readers advice on planning, organizing, and managing any type of business in Eastern Europe. It alerts them to the management and operating problems faced by foreigners running East European ventures, and shows how they are currently being solved by American, Japanese, and West European firms.
Here too are tested strategies for assembling profitable joint ventures, building a loyal and efficient workforce, and executing technology transfers as a strategy for entering new markets. To enhance cross-cultural communication, "The Other Europe" concludes with a primer of proper business practice and protocol, including behaviour-based negotiating strategies that help readers communicate ideas, anticipate responses, and resolve conflicts without sacrificing their credibility. Its etiquette tips will allow readers to be at ease in a variety of social business settings, whether toasting East European counterparts at formal banquets or hosting a foreign delegation on their home turf.