Japan's Global Reach

Following "The Sun Also Sets", this book provides a survey of the new international nature of Japan, Japanese firms and Japanese people. It examines the Japanese presence in Europe and the US and the effect this is having, particularly on business and management. A special feature of the book is the results of the survey of 500 Japanese firms in Europe, US and Asia, revealing exactly how they differ from other international companies. A series of original case-studies of Japanese companies overseas is followed by an analysis of what Japan's worldwide influence amounts to, its relations with other countries and its own dwindling domestic markets.