More and more companies and individuals are realising that to compete effectively abroad, they need to address the problems of spoken and written language/culture barriers. The existence of such problems is an indication of market opportunities - or threats. There has also been a proliferation of providers promising to meet the language-training and translation needs of these companies. This book offers practical advice for all those involved in this area and equips the reader with the tools to make informed decisions about how to develop an integrated and high quality language strategy.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Produkt-Hinweis
Illustrationen
10 b&w photographs, 10 line illustrations
Maße
Höhe: 216 mm
Breite: 138 mm
Dicke: 17 mm
Gewicht
ISBN-13
978-0-340-56790-6 (9780340567906)
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Schweitzer Klassifikation
Languages in international business - an integrated strategy; the language audit; effective language training strategies; face-to-face tuition; self-tuition; crash courses; computer-assisted language learning; selecting language-training materials; TV/video - a user-friendly guide; business culture training; translating and interpreting; foreign language "publicity material"; languages for the small/medium-sized business; in-company language training - three case studies; TQM and an integrated language stategy - perfect partners?
