Fundamentals of Business is a practical guide to the everyday aspects of being a manager, covering all the key organisational functions and offering straightforward tools and techniques, supported by detailed illustrative examples.
The book is very challenge-oriented, dealing with likely real-world scenarios. It tours all the areas of management work to be found in any business large or small, and places these in the context of the whole business. Chapters cover each of the main functional areas such as HR, line management practice, operations, finance, change and organisational culture. The book also explores relationships with stakeholders and society more generally and deals with key concerns in contemporary business such as sustainability, social responsibility, diversity and inclusion as well as, most importantly, ethics. Each chapter includes various pedagogical features such as key terms and concepts, learning outcomes, case studies, discussion questions, and chapter summaries, which will effectively support the use of this book by students and instructors alike.
This is an essential approachable book for students studying business and management for the first time in foundation, apprentice and first year undergraduate studies.
Online supplementary resources include an instructor's manual, PowerPoint lecture slides for each chapter, and a test bank.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Further/Vocational Education and Undergraduate Core
Illustrationen
32 s/w Zeichnungen, 33 s/w Tabellen, 32 s/w Abbildungen
33 Tables, black and white; 32 Line drawings, black and white; 32 Illustrations, black and white
Maße
Höhe: 234 mm
Breite: 156 mm
ISBN-13
978-1-032-94770-9 (9781032947709)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Tom Elsworth is a Senior Lecturer at Oxford Brookes Business School in Oxford, UK.
1. General Introduction 2. Business, Society, and Stakeholders 3. Key Concepts in Management 4. Marketing Management 5. Operations Management 6. Finance and Accounts Management 7. Human Resources Management 8. Line Management Practice 9. Organisational Culture and Structure 10. The Internal, Competitive and Macro Environment of the Organisation 11. Business Strategy 12. The Manager as Leader 13. The Leader of Change 14. The Entrepreneur and Planning a New Business Venture 15. Leading the Organisation
