The Electorate Reconsidered

The Electorate Reconsidered deals with important and concurrent changes in both the American electorate and the methods used to study it. The American voting public now shows a greater awareness of ideology and a new consistency of belief. It also shows a marked deterioration, however, of its faith in politicians and in its own political effectiveness. New concepts, new findings, and new methodologies come together to issue a broad challenge to the traditional picture of the American electorate. A provocative reconsideration of both theory and method for anyone interested in American politics, or in the study and surveying of electorates.