Color in the 21st Century

A guide to colour reproduction that offers advice on how to use colour effectively and economically. This book begins with the basics of colour theory and then details each step in the process of four-colour separation and printing. It speaks specifically to printers, separators, photographers, and production managers, and shows how these players can help each other to acheive optimum results. There are tips on cutting costs, shooting and choosing the best transparencies, checking proofs, selecting appropriate paper, and more. Advanced desktop and digital colour technologies are covered as well.