Challenges within the mainstream: Managing strategic change: power, paralysis and perspective, Cynthia Hardy; Commentary, Peter J. Frost, Vivien Clark; Next steps for corporate strategy, E.H. Bowman; Core principles: a black hole of and for strategy theory building and builders, Coral R.Snodgrass, Lawrence R. Jauch; Commentary, R. Duane Ireland, Gary R. Carini; A comment on the relevance of strategy research, C. Gopnath, Richard C. Hoffman; Commentary, Marjorie A. Lyles; The diffusion of strategic management frameworks, Alfred A. Marcus et al; Commentary, Eric Abrahamson; Organizations are activity systems, not merely systems of thought, J.C. Spender; Commentary, Dennis A. Gioia, Ajay Mehra; Toward a non-economic centered resource baseview of the form: continuing the conversation, Alan L. Brumagim.