The #1 brief Introduction to Business text.
Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in the Introduction to Business course and text. The eighth edition captures the widespread significance of these developments and presents their implications on businesses today.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 276 mm
Breite: 216 mm
Gewicht
ISBN-13
978-0-13-705349-0 (9780137053490)
Schweitzer Klassifikation
Part I: The Contemporary Business World
Chapter 1. The U.S. Business Environment
Chapter 2. Business Ethics and Social Responsibility
Chapter 3. Entrepreneurship, New Ventures, and Business Ownership
Chapter 4. The Global Context of Business
Part II: The Business of Managing
Chapter 5. Business Management
Chapter 6. Organizing the Business
Chapter 7. Operations Management and Quality
Part III: People in Organizations
Chapter 8. Employee Behavior and Motivation
Chapter 9. Leadership and Decision Making
Chapter 10. Human Resource Management and Labor Relations
Part IV: Principles of Marketing
Chapter 11. Marketing Processes and Consumer Behavior
Chapter 12. Pricing, Distributing, and Promoting Products
Part V: Managing Information
Chapter 13. Information Technology for Business
Chapter 14. The Role of Accountants and Accounting Information
Part VI: Financial Issues
Chapter 15. Money and Banking
Chapter 16. Managing Finances
