The business success story of Microsoft taken from company archives and interviews with its leaders. This book sees the company's success not in predatory marketing, but in staying eager for ideas and responsive to the market. Randall Stross also offers thoughts on how Bill Gates can leave his mark on the 21st century.
Sprache
Verlagsort
Verlagsgruppe
INGRAM PUBLISHER SERVICES US
ISBN-13
978-0-201-40949-9 (9780201409499)
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Schweitzer Klassifikation
Autor*in
Professor of Business, San Jose State University, USA
