Doing Business in Asia

For American businesses of all types and sizes, Asia has become an important new source of labour, materials and markets. The success or failure of such ventures in Asia largely depend on the degree to which executives understand the widely differing cultures and sensiblities of the countries in which they do business. The author provides information on the geography, history, economy and political structure of 20 Asian countries including India, Sri Lanka, China, Hong Kong, Taiwan, North and South Korea, Burma, the Philippines, Singapore, Vietnam and Japan. In each instance she explains why people of a particular country conduct business or socialise the way they do, and provides guidelines for dealing with such matters as meetings, negotiations, and prevailing dress codes, understanding body language, humour and social customs.