Intended for courses in strategic health care management, this is a health care-related text and casebook all in one package. The prerequisites to taking this course are courses in all the functional areas of business: marketing, finance, management, economics, and accounting.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 237 mm
Breite: 191 mm
Gewicht
ISBN-13
978-0-534-92579-6 (9780534925796)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Part 1: An introduction to strategic management of health care organizations. The nature of strategic management. The strategic management process. Part 2: Situational analysis and strategy formulation. Understanding and analyzing the external environment. Assessing the internal environment of health care organizations. Purpose, vision, mission, and strategic objectives. Developing strategic alternatives and strategic choice. Part 3: Strategic implementation and control. Marketing strategies for health care organizations. Strategic financial planning in health care organizations. Organizing and human resource management strategies. Control of the strategy. Part 4: Appendices. Appendix A: analyzing strategic health care cases. Appendix B: financial analysis for health care organizations. Appendix C: presenting information orally in the health care field. Appendix D: sources for health care and business information. Appendix E: bibliography for health care researchers and strategists. Part 5: Cases in the health care sector.
