Managing for Results

Part 1 Understanding the business: business realities; the result areas; revenues, resources and prospects; how are we doing?; cost centres and cost structure; the consumer is the business; knowledge is the business; this is our business. Part 2 Focus on opportunity: building on strength; finding business potential; making the future today. Part 3 A programme for performance: the key decisions; business strategies; building economic performance into a business; the commitment.