The metaverse (no matter in which definition and sometimes even without...) is one of the most hyped topics at the moment. It can be found in all kinds of media and channels and almost everybody feels called to give his personal statement about it. However, only a few of the discussants, futurologists or authors have actually been able to gather practical experience. From a certain level of abstraction, the metaverse is so wonderfully undefined that almost anyone can express their opinion on it without it being questioned on the basis of facts.
But this is precisely where the problem lies. The metaverse is already far more concrete than it appears in the public perception. And it needs practical application scenarios in a wide variety of areas to actually become a successful concept. Together with my colleagues and external partners, I was very fortunate that we were able to work out precisely these scenarios in very concrete terms, implement them in the metaverse and test them in our daily work. This was favored by the pandemic, and the associated reduction in personal contacts.
The practical work in the different formats and industries have always made me want more and encouraged creativity. What became clear very quickly is that the metaverse can superficially be a reflection of reality, but it doesn't have to be. It follows its own laws and rules. These must be taken into account if it is to become an integral part of our daily work. This starts with the interfaces between the real and the virtual world, continues with working techniques and tools used in the metaverse and ends with the peculiarities of social interaction, such as the question of the existence of empathy in virtual worlds.
I don't pretend to have found a final answer to all these topics, but in three years of daily practice with a lot of positive but also painful lessons-learned, it's time to share the accumulated knowledge and experience. I am not specifically addressing IT specialists or other subject matter experts in the field of Virtual Reality. Quite the contrary. This book is aimed at all those who have an inkling of the potential of the Metaverse, but don't really know yet how to apply it to their daily work or business.
The metaverse is one of the most hyped topics at the moment. It is therefore necessary to recognize today where opportunities can arise in business. This is exactly what this book is about
Sprache
Verlagsort
Mülheim an der Ruhr
Deutschland
Zielgruppe
The metaverse is not just hype, but a real opportunity to shape tomorrow's world of work. The book "New Work in Metaverse" by Andreas Droste shows with practical examples how the metaverse can be used for different industries and use cases. Whether it's innovation, communication, collaboration, education or health, the metaverse offers new possibilities that go beyond the boundaries of the physical world. The goal is not to copy reality, but to extend and enrich it. The book provides valuable tips and suggestions on how to use the metaverse for your own purposes, without neglecting the ethical and social aspects. It is intended for anyone who is curious about the potential of the metaverse.
This book provides an introduction to the exciting topic of the Metaverse and should inspire you to take your own first steps. If you want to learn more, take a look at the book or visit the website
Produkt-Hinweis
Maße
Höhe: 210 mm
Breite: 148 mm
Dicke: 9 mm
Gewicht
ISBN-13
978-3-384-01292-0 (9783384012920)
Schweitzer Klassifikation
Autor*in
Andreas Droste studierte Elektrotechnik mit dem Schwerpunkt "Digitale Regelungstechnik / Automatisierungstechnik" an der Universität Duisburg.
Seine berufliche Laufbahn bei der Deutschen Telekom begann er 1992 im Gründungsteam der DeTeSystem. Von 1994 bis 1999 war er Werbeleiter für interaktive Medien und Direktmarketing in der Unternehmenskommunikation der Deutschen Telekom. In dieser Funktion leitete er ab 1996 alle E-Commerce-Aktivitäten des Konzerns. Von 1999 bis 2002 war er verantwortlich für den Aufbau und die Leitung des neu geschaffenen "Competence Center Internet" der Deutschen Telekom. Zum T-Systems Innovation Center kam er 2010 durch verschiedene Beratungsfunktionen in den Bereichen Reise, Transport & Logistik (u.a. Einführung des Toll-Collect-Systems). Hier war er verantwortlich für die internationalen Innovationsaktivitäten und ausgewählte Innovationsinitiativen mit Großkunden von T-Systems.
Andreas Droste arbeitet als unabhängiger Autor, Referent und konzeptioneller Berater im Umfeld technologisch innovativer Anwendungsszenarien in den Bereichen New-Work und Mental-Health.
