Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information.
Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more.
The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it:
* Search Google over IM with a Google Talk bot
* Build a customized Google Map and add it to your own web site
* Cover your searching tracks and take back your browsing privacy
* Turn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choice
* Keep tabs on blogs in new, useful ways
* Turn Gmail into an external hard drive for Windows, Mac, or Linux
* Beef up your web pages with search, ads, news feeds, and more
* Program Google with the Google API and language of your choice
For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!
Sprache
Verlagsort
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 227 mm
Breite: 154 mm
Dicke: 27 mm
Gewicht
ISBN-13
978-0-596-52706-8 (9780596527068)
Schweitzer Klassifikation
Rael Dornfest is Chief Technology Officer at O'Reilly Media. He assesses, experiments, programs, fiddles, fidgets, and writes for the O'Reilly Network and various O'Reilly publications. Rael is Series Editor of the O'Reilly Hacks series and has edited, contributed to, and co-authored various O'Reilly books, including Mac OS X Panther Hacks, Mac OS X Hacks, Google Hacks, Essential Blogging, and Peer to Peer: Harnessing the Power of Disruptive Technologies. He is also Program Chair for the O'Reilly Emerging Technology Conference. In his copious free time, Rael develops bits and bobs of freeware, particularly the Blosxom weblog application, is Editor in Chief of MobileWhack, and (more often than not) maintains his Raelity Bytes weblog. Paul Bausch is a co-creator of the weblog software Blogger, maintains a directory of Oregon-based weblogs at ORblogs.com, and is the author of the forthcoming Yahoo! Hacks. Among his recent applications is BookWatch, a site that scans weblogs for book mentions, analyzes them to find the most frequently mentioned books, and uses the Amazon API to display the results. Paul is also an accomplished writer, and is the co-author of We Blog: Publishing Online with Weblogs, published by Wiley; and Amazon Hacks, from O'Reilly Media. Tara Calishain is the creator of the site, ResearchBuzz. She is an expert on Internet search engines and how they can be used effectively in business situations.
Inhaltsverzeichnis
Foreword
Credits
Preface
Chapter 1. Web
introduction
Google Web Search Basics 1
Full-Word Wildcards 5
Special Syntax 6
Mixing Syntax 10
Advanced Search 14
Quick Links 17
Language Tools 20
Anatomy of a Search Result 22
Setting Preferences 24
Understanding Google URLs 27
1. Browse the Google Directory
2. Glean a Snapshot of Google in Time
3. Visualize Google Results
4. Check Your Spelling
5. Google Phonebook: Let Google's Fingers Do the Walking
6. Look Up Definitions
7. Find Directories of Information
8. Cover Your Bases
9. Hack Your Own Google Search Form
10. Compare Google and Yahoo! Search Results
11. Cover Your Tracks
12. Improve Google's Memory
13. Find Out What Google Thinks ___ Is
14. Browse the World Wide Photo Album
15. Find Similar Images
16. Track Stocks
Chapter 2. Advanced Web
introduction
Assumptions 86
17. Assemble Advanced Search Queries
18. Like a Version: Search with Synonyms
19. Capture Google Results in a Google Box
20. Cook with Google
21. Permute a Query
22. Summarize Results by Domain
23. Measure Google Mindshare
24. SafeSearch Certify URLs
25. Search Google Topics
26. Run a Google Popularity Contest
27. Scrape Yahoo! Buzz for a Google Search
28. Compare Google's Results with Other Search Engines
29. Scattersearch with Yahoo! and Google
30. Yahoo! Directory Mindshare in Google
31. Spot Trends with Geotargeting
32. Bring the Google Calculator to the Command Line
33. Build Your Own Google Search Feeds
34. Search Google by Link Graph
35. Download Google Videos as AVI Files
Chapter 3. News and Blogs
Introduction
Google News 168
Google Groups 172
Blogs 177
Beyond Google for News and Blogs 180
36. Scrape Google News
37. Visualize Google News
38. Map Google News
39. Track Your Favorite Sites
40. Scrape Google Groups
41. Seek Out Blog Commentary
42. Glean Blog-Free Google Results
43. Find Blog Commentary for Any URL with a Single Click
44. Track Topics on Blogs over Time
45. Blog from Your Desktop
46. Program Blogger with PHP
Chapter 4. Extending Google
47. Keep Tabs on Your Searches with Google Alerts
48. Google Your Desktop
49. Google with Bookmarklets
50. Google from IRC
51. Google on the Go
52. Google over IM
53. Googlify Your Browser
54. Search with Google from Any Web Page
55. Customize the Firefox Quick Search Box
56. Build a Google Screensaver
57. Add a Feed to Google Quickly
58. Tame Long Google URLs
59. Autocomplete Search Terms as You Type
60. Refine Your Google Search
61. Make Google More Accessible for Low-Vision Users
62. Search for Lyrics on Google
Chapter 5. Google Maps
63. Think Global, Google Local
64. Get Around http://maps.google.com
65. Find Yourself (and Others) on Google Maps
66. Build Your Own Google Map
67. Add a Google Map to Your Web Site
68. Map Flickr Contacts
69. Fly Across the Earth
Chapter 6. Gmail
introduction
Signing Up 348
Gmail Search Syntax 348
Gmail Chat 351
Additional Resources 352
70. Create and Use Custom Addresses
71. Import Your Contacts into Gmail
72. Import Mail into Gmail
73. Export Your Gmail
74. Gmail on the Go
75. Use Gmail as a Linux Filesystem
76. Use Gmail as a Hard Drive
77. Program Gmail
78. Force Gmail to Use a Secure Connection
Chapter 7. Webmastering
introduction
Google's Importance to Webmasters 399
The Mysterious PageRank 400
The Equally Mysterious Ranking Algorithm 400
Tools for Webmasters 400
Keeping Up with Google's Changes 404
In a Word: Relax 405
79. A Webmaster's Introduction to Google
80. Get Inside the PageRank Algorithm
81. 26 Steps to 15 KB a Day
82. Be a Good Search Engine Citizen
83. Clean Up for a Google Visit
84. Remove Your Materials from Google
85. Get the Most Out of AdWords
86. Generate Google AdWords
87. Scrape Google AdWords
88. Add Search to Your Site
89. Feed News to Your Web Site
Chapter 8. Programming Google
introduction
Signing Up and Google's Terms 448
The Google Web APIs Developer's Kit 449
Using Your Google API Key 449
What's WSDL? 450
Understanding the Google API Query 451
Understanding the Google API Response 455
Beyond Web APIs 458
A Note on Spidering and Scraping 458
90. Program Google in Perl
91. Install the SOAP:Lite Perl Module
92. Program Google with the Net:Google Perl Module
93. Loop Around the 10-Result Limit
94. Program Google in Java
95. Program Google in Python
96. Program Google in C# and.NET
97. Program Google in VB.NET
98. Program Google with ColdFusion
99. Program Google with PHP 5
100. Program Google with VBScript
Appendix. Track News About Google
Index
