"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA
"The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA
Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast.
Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.
Within the STUDIO, students will be able to:
Study smarter with self-quizzes featuring scored results and personalized study tips
Review concepts with flashcards of essential vocabulary
Rezensionen / Stimmen
The text is a thorough view of the components of fashion forecasting that aids students in their understanding of this segment of the industry as well as identifying the steps needed and skills required to pursue a career as a successful fashion forecaster. -- Amy Harden, Ball State University, USA It's a great, strong read. Lots of information if you don't have background knowledge of this topic. -- Carmen Carter, El Centro College, USA Student and instructor friendly with relevant and current information. -- Lombuso S. Khoza, University of Maryland Eastern Shore, USA
Auflage
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 280 mm
Breite: 216 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-1-5013-3898-4 (9781501338984)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Lorynn R. Divita is an associate professor of Family and Consumer Sciences at Baylor University, USA. She is a 2013-2014 recipient of the Baylor Fellows award for innovative teaching.
Autor*in
Baylor University, USA
Preface
Acknowledgments
Part 1: Forecasting Frameworks
1. Introduction to Forecasting
2. Innovation and Novelty
3. Fashion Forecasting Theories
4. Modern Forecasting Methods
Part 2: Forecasting Influences
5. Fashion Eras
6. World Cultures
7. Subcultures
8. Fine Art and Popular Culture
Part 3: Forecasting in Action
9. Color and Textile Forecasting
10. Inspiration, Theme and Mood
11. Consumer Research
12. Sales Forecasting and Competitive Analysis
Appendix: Presenting the Forecast
Glossary
Bibliography
List of Credits
Index
