Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 260 mm
Breite: 201 mm
Dicke: 32 mm
Gewicht
ISBN-13
978-0-256-08112-1 (9780256081121)
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