This is the story of the Mad Men fan phenomenon: how the show and its fans distinguished themselves in a market where it's hard to make an impression, not unlike the driven ad execs at the centre of the show. In this book, four media psychologists who also just happen to be dedicated Mad Men fans explore how the show's viewers make meaning from fictional drama.
Sprache
Verlagsort
Illustrationen
2 black & white photographs, 23 black & white images
Maße
Höhe: 226 mm
Breite: 151 mm
Dicke: 17 mm
Gewicht
ISBN-13
978-1-60938-377-0 (9781609383770)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Karen E. DillShackleford is a professor of psychology at Fielding Graduate University and the author of How Fantasy Becomes Reality: Seeing through Media Influence.She makes her home in Hickory, North Carolina.
Cynthia Vinney is a psychology graduate student at Fielding Graduate University and has worked as a user experience designer for major advertising agencies and clients including Mandalay Bay, Acura, and VIZIO. Residing in Los Angeles, California.
Jerri Lynn Hogg teaches psychology at Fielding Graduate University and is a senior research fellow at the Media Psychology Research Center.
Kristin HopperLosenicky is a psychology graduate student at Fielding Graduate University and a lecturer in journalism and women's studies at Iowa State University, living in Cedar Rapids, Iowa.
