For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.
Known for its clear depiction of retail buying, this edition reflects what buyers face everyday in their pursuit of excellence. Focusing on the changes in today's market, the book includes two new chapters: one addressing diverse ethnicities and the other exploring the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet as a means of product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book continues its tradition of preparing readers for their role as professional retail buyers.
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Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 178 mm
Breite: 235 mm
Dicke: 22 mm
Gewicht
ISBN-13
978-0-13-159236-0 (9780131592360)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Table of Contents
SECTION ONE: INTRODUCTION TO RETAIL BUYING
1. The Buyer's Role
2. Buying for Traditional Retail Organizations
3. Buying for Discount Operations
4. Buying for Off-Price Retail Operations
5. Buying for Off-Site Retail Operations
6. The Market Specialists and How They Service Retailers
SECTION TWO: PLANNING THE PURCHASE
7. Consumer Analysis
8. Multiculturalism: Assessing Needs of America's Major Ethnicities
9. What to Buy
10. How Much to Buy
11. Merchandise Sourcing and Timing the Purchase
SECTION THREE: MAKING THE PURCHASE
12. Purchasing in the Domestic Marketplace
13. Foreign Market Purchasing
14. The Importance of Business Etiquette When Purchasing in the Global Markets
15. Wholesale Purchasing on the Internet
16. Negotiating the Purchase and Writing the Order
SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES
17. Merchandise Pricing
18. The Development of Private-Label Programs
19. Disseminating Product Information to Retail Personnel
20. The Buyer's Role in Planning Advertising, Special Events, and Visual Merchandising
