For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.
Boasting three new chapters, the Seventh Edition offers students all the latest developments in retail buying to reflect the current market. Using a practical approach that emphasizes the major aspects of retail buying, this text provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 235 mm
Breite: 178 mm
Dicke: 17 mm
Gewicht
ISBN-13
978-0-13-118128-1 (9780131181281)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
I. INTRODUCTION TO RETAIL BUYING.
1. The Buyer's Role.
2. Buying for Traditional Retail Organizations.
3. Buying for Discount Organizations.
4. Buying for Off-Price Operations.
5. Buying for Off-Site Operations.
6. The Market Specialists and How They Service Retailers.
II. PLANNING THE PURCHASE.
7. Consumer Analysis.
8. What to Buy.
9. How Much to Buy.
10. Merchandise Sourcing and Timing the Purchase.
III. MAKING THE PURCHASE.
11. Purchasing in the Domestic Marketplace.
12. Foreign-Market Purchasing.
13. Wholesale Purchasing on the Internet.
14. Negotiating the Purchase and Writing the Order.
IV. ADDITIONAL BUYER RESPONSIBILITIES.
15. Merchandise Pricing.
16. The Development of Private Label Programs.
17. Disseminating Product Information to Retail Personnel.
18. The Buyer's Role in Planning Advertising, Special Events, and Visual Merchandising.
Glossary.
