For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.
This edition offers the reader all the latest developments in retail buying for the new millennium. With detailed cases and strategies for dealing with varying economic conditions, as well as the theoretical and practical background required for successful purchasing. It provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 242 mm
Breite: 185 mm
Dicke: 23 mm
Gewicht
ISBN-13
978-0-13-025432-0 (9780130254320)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
I. INTRODUCTION TO RETAIL BUYING.
1. The Buyer's Role for the New Millennium.
2. Buying for Traditional Retail Organizations.
3. Buying for Off-Price Retail Operations.
4. Buying for Off-Site Retail Operations.
5. The Market Specialists and How They Service Retailers.
II. PLANNNING THE PURCHASE.
6. What to Buy.
7. How Much to Buy.
8. Selecting the Resources and Timing the Purchase.
III. MAKING THE PURCHASE.
9. Purchasing in the Domestic Marketplace.
10. Foreign-Market Purchasing.
11. Negotiating the Purchase and Writing the Order.
IV. ADDITIONAL BUYER RESPONSIBILITIES.
12. Merchandise Pricing.
13. The Development of Private-Label Programs.
14. Disseminating Product Information to Store Personnel.
15. The Buyer's Role in Planning Advertising, Special Events, and Visual Merchandising.
