Fundraising plays an inreasingly large role in the day-to-day life of the library and the librarian. Here, it receives a comprehensive treatment. Chapters deal with basics like the components of a strategic development plan, working with friends groups, annual giving strategies, possible donor constituencies, and communications and media relations. Other topics include actual campaign methodologies, grants opportunities, and the foundations connection. Development personnel and a resource list round out this guide.
Reihe
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
ISBN-13
978-1-55570-082-9 (9781555700829)
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Schweitzer Klassifikation