European Markets After 1992

The creation of a single European market in 1992 ushers in an age of unprecedented European economic co-operation. From the economic pressures that created the programme to its implications for corporate marketing strategy, this text examines the likely effects on America's economic future.
 
The creation of a single European market in 1992 ushers in an age of unprecedented European economic co-operation. From the economic pressures that created the programme to its implications for corporate marketing strategy, this text examines the likely effects on America's economic future.