Part 1 Strategic analysis: a mandate for strategic management; the external environment - identifying opportunities and threats; assesssing the interal environment - determining strengths and weaknesses. Part 2 Stratgy formulation: strategic management at the business level - managing for competitive advantage; strategic management at the functional level - managing for customer value; strategic management at the corporate level - diversification for stockholder value; strategic management at the international level - managing for global success. Part 3 Strategy implementation: translating strategy into action and achieving integration; strategy implementation - the role of organizational structure; implementing strategy - ensuring strategic control; leadership, culture and ethics. Part 4 Case analysis: analyzing strategic situations and cases. Cases: small business cases - United Products Inc, Brithinee Electric Inc, Wall Drug Store, Brookout Technology Inc, the battle of the Superpremium ice creams; industry specific cases - the US athletic shoe industry, the PC software connection, the soft drink industry, the US pharmaceutical industry, the photocopier industry; cases emphasizing strategy formulation; cases emphasizing implementation issues.
