Written by two highly experienced authors and examiners, AQA Business Studies for GCSE covers the two business studies options on the new AQA GCSE Business specification, Setting up a Business and Growing as a Business. - Numerous activities and exercises for classroom and homework use - Lots of real-life case studies and examples to to illustrate theory and and engage students - Graded activities so that the specification is covered appropriately for students at all levels - Packed with exam features and tips to prepare students for assessment
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Grundschule und weiterführende Schule
Illustrationen
Maße
Höhe: 276 mm
Breite: 211 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-0-340-98738-4 (9780340987384)
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Schweitzer Klassifikation
Neil Denby is Principal Moderator for a major examining board and is Senior Lecturer at Huddersfield University. He is a highly experienced examiner and author who has written widely for Hodder Education and Philip Allan Updates. His previous titles include the popular AQA GCSE Business Studies B (Hodder Education). David Hamman is Chief Examiner for a major examining board. He has many years' experience as an examiner, teacher and author. His previous titles include AQA GCSE Business Studies A (Hodder Education).
Defining business and enterprise What is business? The nature of markets Taking risks - enterprise Reducing the risks of starting a business: Franchising Business aims and objectives Starting a business Stakeholders Planning an enterprise Types of business structure - unlimited liability Limited liability companies Business location decisions Marketing Researching the market Marketing mix elements and price Marketing mix elements and product Marketing mix elements and promotion Marketing mix elements and place Finance Sources of finance Business support Keeping accounts Making a profit Managing cash flow People in businesses Recruiting staff Rewarding staff Motivating employees Staff and the law Other legal responsibilities of business Operations management Producing a good Providing a service Small businesses and ICT The importance of customer service Protecting the consumer Business organisation Introduction to business organisation Expanding as a business Choosing the right legal structure Business aims and objectives Business location Advanced marketing Introduction to advanced marketing The marketing mix: product The marketing mix: price The marketing mix: promotion The marketing mix: place Finance for a large business Introduction to finance for a large business Sources of finance for a large business Profit and loss accounts Balance sheets Ratios Advanced people in businesses Introduction to advanced people in businesses Organising a growing business Recruiting staff Appraisal and training Motivation Advanced operations management Introduction to advanced operations management Production methods Efficiency and lean production Benefits and challenges of growth Maintaining quality assurance in growing businesses
