A successful business strategy involves assessing the current direction of the business and comparing that course to the direction required to succeed in a changing environment. The Business Strategy Audit provides you with the tools, information and commitment you need to evaluate your company's current strategy. The audit enables you to determine whether a change in your business strategy is needed and what the necessary change should be. It ensures you can: *Conduct an external environmental assessment *Complete an organisational assessment *Create an audit plan and analyse the audit results *Implement a business strategy audit based on the findings
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Pearson Education Limited
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Maße
Höhe: 298 mm
Breite: 211 mm
Dicke: 9 mm
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ISBN-13
978-0-273-64709-6 (9780273647096)
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Vernal Della-Piana, Murray Low and Kendall Lyman are consultants with Novations Group, Inc., in Provo, Utah, USA. They specialize in helping companies to clarify, implement, and align strategy. Their recent client list includes Amoco, Mobil, Scot Paper and Hallmark.