Social Media Adoption

This book attempts to examine the attitudes, application and results of Mississippi newspapers' and others' use of social media. The goals are to determine the worth of social media to Mississippi newspapers, and to try to identify if there is any anecdotal or other information linking the use of social media to increased readership (print or electronic) and ad sales. The Diffusion of Innovations theory is an important aspect of this study, and is inherent in much of the survey questions and results collected. This study is important because prior to this date, no such research has been conducted specifically pertaining to Mississippi Newspapers.