In this collection of papers, the authors aim to reveal the policy shifts in the field of trade marks which have taken place during the twentieth century. Topics dealt with include developments in judicial thinking, the perception of brand owners, the UK's obligation under the Paris Convention for the Protection of Industrial Property, the registration of foreign-language words as trade marks, the difficulties inherent in registering and protecting three-dimensional shapes as trade marks, and the functions and dysfunctions of trade marks.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
ISBN-13
978-0-421-72570-6 (9780421725706)
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Schweitzer Klassifikation
The brand owner's view. Leading cases in passing off. The development of passing off in the 20th century. The foreign trade mark owner's experience: an absence of goodwill? Foreign-language words as trade marks. Developments in registrability. Three-dimensional trade marks: should the Directive be reshaped? Schlecter's 'the rational basis of trade mark protection' revisited. Collectivity, control and joint adventure - observations of marks in multiple use. Commercialising the personality of the late Diana Princess of Wales - censorship by the back door? Aspects of trade mark use and misuse.
