Sport Management

Appropriate for the undergraduate student with little or no background in physical education, recreation or business/management, this text is also suitable for practising sport managers who want to polish their management skills and techniques. The text provides a thorough introduction to sport management with an emphasis on commercial sport settings. Theory and application are integrated throughout the text, dividing the sport manager's technical skills from their people skills and the internal environments from external situations. Case studies, chapter-opening scenarios, real-world examples, summaries and review questions provide a problem-solving approach that helps link key ideas and concepts together.